HARLEY D. PASCUA
I build profitable B2B software platforms
Manila (Marikina City), Philippines
Summary
An accomplished Information Technology industry entrepreneur with over 18 years of software product development leadership and engineering experience. I design, build, and ship valuable mission-critical line of business applications and global consumer facing platforms that can be hosted at-scale in both on-premises and in cloud-native infrastructure.
Professional Experience
- Founded the company in 2014 which was later acquired by GreeNova Services GmbH in 2016 to become its service delivery organisation in Asia-Pacific.
- Spearheaded continuing product development, enterprise architecture direction, and support for the company's rebate, trade-in and loyalty rewards platform that is used by resellers and end-customers from 68 countries in EMEA and Asia-Pacific.
- Reduced hosting costs by 70% for a mission-critical legacy financial and data analytics application by engineering a cloud-ready replacement that improved process throughput by 400%.
- Increased productivity of customer experience teams by 50% with the use of machine learning and large language models (LLM) to improve support ticket triage response times.
- Relevant Skills: Product Development, C#, ASP.NET Core, Typescript, NodeJS, Angular, Svelte, Docker, MySQL, SQL Server, PostgreSQL, Azure AppService, Azure Frontdoor, Azure Blob Storage, Azure Cognitive Services, Azure Entra ID, Cloudflare Workers
- Increased global customer reward payout to millions of US dollars annually by conceptualizing and leading delivery of a customer loyalty platform that is being used by customers in more than 50 countries in EMEA and Asia-Pacific regions.
- Built line-of-business enterprise collaboration platforms that streamlined secure data collection and automated business processes for European recycling, Sustainable Building Certification agencies, and legal practices in Germany.
- Architected and led engineering for a massively scalable web API used by a high-traffic B2B marketplace platform that consistently increased monthly sales by USD 1 million in Europe.
- Solved long-term web application and database performance issues that improved response times by up to 90% for multiple projects within the organization by optimizing SQL queries, reducing server roundtrips and simplifying software components.
- Relevant Skills: Agile Project Management, Continuous Integration, C#, WCF, Windows Workflow Foundation, ASP.NET Webforms and MVC, WPF, Silverlight, Amazon EC2, Bootstrap, AngularJS, SQL Server, Apache Web Server
- Led a large Microsoft.NET developer team for one of Microsoft's highly-acclaimed custom software vendors to ensure that requirements are fulfilled and quality standards are met.
- Subject matter expert on AEA certified airport devices in the context of proprietary and common-use (with ARINC, SITA and UltraCUSE) check-in and gate terminals.
- Led the development of a major legacy airline's IATA 2D barcode boarding pass roll-out on airport check-in counters and gates globally.
- Relevant Skills: Scrum, Test-driven development, C#, WCF, ASP.NET MVC, jQuery, MSMQ, SQL Server, Team Foundation Server, Visual Basic, COM/COM+
- Led third-party integration initiatives for the company's rule-based Intelligent Credit Scoring System.
- Designed and delivered a scalable SOAP/XML web service that enabled clients to extend and customize an Intelligent Rule Engine that was used for decision support systems by mass media and finance companies in the Philippines.
- Pioneered Service Oriented Architecture (SOA) and software Development using Microsoft.NET
Education
Relevant Skills
Microsoft.NET, ASP.NET Core, C#, PHP, Javascript, Svelte, AngularJS, AureliaJS, Tailwind, SQL Server, PostgreSQL, MySQL, MongoDB, Redis, RabbitMQ, Docker, Azure, AWS, Cloudflare, TDD/BDD, CI/CD, GitLab, Jenkins, TeamCity, Jira, Lean and Agile Software Development (Scrum, Kanban), Service Oriented Architecture, Event-driven architecture, Team Performance Management, Product Development
Certifications
ScrumAlliance - Certified ScrumMaster
April 2009, Certificant ID: 00005315