HARLEY D. PASCUA
I build profitable B2B software platforms
Manila (Marikina City), Philippines
Summary
An accomplished Information Technology industry entrepreneur with over 18 years of software product development leadership and engineering experience. I design, build, and ship valuable mission-critical line of business applications and global consumer facing platforms that can be hosted at-scale in both on-premises and in cloud-native infrastructure.
Professional Experience
Netzwelt, Inc.
VP Software Engineering & Service Delivery (Full-time)
August 2014 to Present
Makati City, Philippines
- Founded the company in 2014 which was later acquired by GreeNova Services GmbH in 2016 to become its service delivery organisation in Asia-Pacific.
- Spearheaded continuing product development, enterprise architecture direction, and support for the company's rebate, trade-in and loyalty rewards platform that is used by resellers and end-customers from 68 countries in EMEA and Asia-Pacific.
- Reduced hosting costs by 70% for a mission-critical legacy financial and data analytics application by engineering a cloud-ready replacement that improved process throughput by 400%.
- Increased productivity of customer experience teams by 50% with the use of machine learning and large language models (LLM) to improve support ticket triage response times.
- Relevant Skills: Product Development, C#, ASP.NET Core, Typescript, NodeJS, Angular, Svelte, Docker, MySQL, SQL Server, PostgreSQL, Azure AppService, Azure Frontdoor, Azure Blob Storage, Azure Cognitive Services, Azure Entra ID, Cloudflare Workers
Webix Solutions GmbH
Technical Lead (Contract, remote)
January 2016 to Present
Stuttgart, Germany
- Led the engineering and delivery of a global no-code content management system which seamlessly integrates to the company's reward promotion platform that will enable content managers to design and author content without writing HTML, CSS, and Javascript.
- Delivered a web-based content management system for one of Europe's largest travel and tourism oriented magazines to replace a legacy application that was implemented in Microsoft Silverlight.
- Re-architected a multi-tenant business-to-business marketplace platform that's being used by major consumer electronics manufacturers to sell certified re-marketed products to its community of small to medium sized enterprises to improve user experience and performance.
- Revised the architecture and technology implementation direction for Germany's leading sustainable building certification issuer to standardize the development methodology using established object-oriented design patterns and test-driven development as guidance.
- Relevant Skills: Agile Project Management, C#, ASP.NET Core, Typescript, NodeJS, Angular, Svelte, AureliaJS, MySQL, SQL Server, Redis, Vagrant, Ansible, Puppet, Nginx, Internet Information Services
GreeNova Philippines, Inc.
Solutions Architect (Full-time)
August 2010 to July 2014
Makati City, Philippines
- Increased global customer reward payout to millions of US dollars annually by conceptualizing and leading delivery of a customer loyalty platform that is being used by customers in more than 50 countries in EMEA and Asia-Pacific regions.
- Built line-of-business enterprise collaboration platforms that streamlined secure data collection and automated business processes for European recycling, Sustainable Building Certification agencies, and legal practices in Germany.
- Architected and led engineering for a massively scalable web API used by a high-traffic B2B marketplace platform that consistently increased monthly sales by USD 1 million in Europe.
- Solved long-term web application and database performance issues that improved response times by up to 90% for multiple projects within the organization by optimizing SQL queries, reducing server roundtrips and simplifying software components.
- Relevant Skills: Agile Project Management, Continuous Integration, C#, WCF, Windows Workflow Foundation, ASP.NET Webforms and MVC, WPF, Silverlight, Amazon EC2, Bootstrap, AngularJS, SQL Server, Apache Web Server
Pointwest Technologies Corp.
Senior Software Engineer (Full-time)
July 2007 to July 2010
Makati City, Philippines
- Led a large Microsoft.NET developer team for one of Microsoft's highly-acclaimed custom software vendors to ensure that requirements are fulfilled and quality standards are met.
- Subject matter expert on AEA certified airport devices in the context of proprietary and common-use (with ARINC, SITA and UltraCUSE) check-in and gate terminals.
- Led the development of a major legacy airline's IATA 2D barcode boarding pass roll-out on airport check-in counters and gates globally.
- Relevant Skills: Scrum, Test-driven development, C#, WCF, ASP.NET MVC, jQuery, MSMQ, SQL Server, Team Foundation Server, Visual Basic, COM/COM+
Vinta Systems, Inc.
Programmer Analyst (Full-time)
June 2006 to June 2007
Makati City, Philippines
- Led third-party integration initiatives for the company's rule-based Intelligent Credit Scoring System.
- Designed and delivered a scalable SOAP/XML web service that enabled clients to extend and customize an Intelligent Rule Engine that was used for decision support systems by mass media and finance companies in the Philippines.
- Pioneered Service Oriented Architecture (SOA) and software Development using Microsoft.NET
Education
De La Salle University
Bachelor of Science in Computer Science with Specialization in
Information Technology
May 2002 to April 2006
Manila, Philippines
Relevant Skills
Microsoft.NET, ASP.NET Core, C#, PHP, Javascript, Svelte, AngularJS, AureliaJS, Tailwind, SQL Server, PostgreSQL, MySQL, MongoDB, Redis, RabbitMQ, Docker, Azure, AWS, Cloudflare, TDD/BDD, CI/CD, GitLab, Jenkins, TeamCity, Jira, Lean and Agile Software Development (Scrum, Kanban), Service Oriented Architecture, Event-driven architecture, Team Performance Management, Product Development
Certifications
ScrumAlliance - Certified ScrumMaster
April 2009, Certificant ID: 00005315